I can’t believe that it has been almost 6 years since I started blogging. This is my dream job and I am so proud of myself for building it to what it is today. I get asked all the time how I did it, so I am sharing my tips with you! Here is how I went from side hustle to full time blogger.
I began taking this blog seriously (still as a side hustle) in November of 2017. I purchased a new theme and put in the work to design my site. I was working as a nurse at the time and I was only able to work on the blog after my kids were in bed and on the weekends. It was difficult (sometimes very difficult), but I really loved it. I started seeing a lot of growth after January 2019 and it consistently continued to grow after that. With a lot of thought, planning and prayer, my husband and I decided it was time for me to take the leap to full time in June (2019).
I was not yet able to replace my entire full time income, but we saved over $1,500/month in daycare expense alone. Once I was able to commit full time hours to The Bettered Blondie, I saw incredible growth. My Ad income in May (2019) was $114.87 and was $1,261.67 by October (2019). This income does not even include sponsored posts or income from affiliate marketing! Since then I have had months where I made over $9,000.
Growth takes time and effort, I have poured so much of myself into building this business. These are things that I did that helped me get to where I am, and I am excited to share them with you!
Produce Quality Content
This might seem obvious, but I think a lot of times we get caught up in wanting to get content out as quickly as possible instead of how beneficial it will be to our readers. I know I have been guilty of this, but your visitors won’t come back if the content wasn’t helpful to them.
For me, that means taking my time to test (and often re-test) my recipes, writing posts in a clear and informative way, and doing what I can to help my reader have the best outcome when they try one of my recipes. Whether you have a food blog or not, you want to make sure your content is providing something to your audience that will be a valuable resource.
Invest in Your Business
As my blog was growing, I set aside money each month to save for things I wanted to invest in for my business. Sometimes that was new photography equipment, a blog audit, photography courses and more. I think it is really important to continue to learn and grow in your craft.
Things are constantly changing in the online world and it requires effort to keep up with the latest ways to optimize your content and engage your audience. You can also utilize tons of free content while you save up for specific things. For example, I have followed Joanie Simon on YouTube for years to help me grow in my photography skills. I used her free content to help me grow and eventually purchased one of her courses when I could afford it.
Growth takes time so it is important to show up consistently. Some of my posts have taken off immediately and some grow at a more steady pace. If you continue to show up with quality content, you will see a return on that investment. Posting consistently also helps from an SEO (search engine optimization) standpoint. You want your site to be recognized as a platform that provides quality content on a regular basis.
I hope this post is helpful to those of you wanting to start a blog, let me know in the comments if you have any questions and I’ll do my best to answer!
This post may contain affiliate links. Please read my disclaimer.